It’s a little thing, but it disturbs me. Why why why can’t otherwise educated people spell the possessive form of it correctly? THERE IS NO APOSTROPHE! This morning, I received an emailed health bulletin to which I subscribe touting the benefits of a particular mineral. When I reached the last paragraphs, I read:
it’s amazing benefits…
It’s a little thing, but it isn’t a typo. It’s a spelling error. Why send out professional letters or print promotional material if you can’t spell correctly? It makes the issuer appear unprofessional. The fact that many readers accept or ignore the spelling error is particularly disturbing.
Grammar Cop is citing this offender. I now worry what other areas of the company’s output is sloppy or suspect. Before you comment that Grammar Cop is a nut job, please know that this isn’t the first offense for this publication. Everyone is entitled to a second chance, but I’ve seen it repeatedly.
ITS is the possessive form. IT’S is a contraction.
End of rant.