Have merchants asked you for a review of a recent purchase? I try to leave reviews, on everything from kitchen tools to bedding and books. I often read reviews left by others to help me decide on a purchase. Through the years, I’ve read some reviews that needed an editor’s attention because of ambiguity.
Here’s an example as quoted from TV: “The [service providers] I’ve found on Angie’s List have literally blown me away.”
This is found in a shopping club membership ad: “The money we save with the membership is unreal.”
First, why would businesses advertise these useless testimonies? They offer no helpful information. I may be “blown away” by bad service or good. If the money I save with a membership is unreal, it’s not for me. I want real savings.
When you write a product review, remember the purpose of your feedback is to guide potential buyers. What information would you find useful in a review? I want specifics, not vague “performs beautifully” or “this totally sucks” reviews.
“My savings in belonging to [Buyer's Club] exceeds my annual membership fee.” Or “Every service provider I’ve found and used on Angie’s List has been dependable and affordable” are specific and helpful comments. If you have a negative, be specific but don’t trash everything and everybody. “The knife sharpener performed as advertised, although the suction cup didn’t hold it steady. When I complained, the company replaced the sharpener, but the new one had the same issue. If you don’t mind holding the knife sharpener with one hand while running the knife through the blades, this product delivers.”
The same advice holds true for book or movie reviews, with an additional caveat: Don’t give anything away without prefacing it with SPOILER ALERT or SPOILERS. What buyers find helpful are genre information, comparisons to similar books or films, and level of adult material. For instance, here’s a good example of a review of the film The Crew:
If you saw Goodfellas, you’ll get a kick out of The Crew. It spoofs it with an Over The Hill Gang twist.Richard Dreyfus and Burt Reynolds give strong performances as two retired wise guys living in South Beach, Florida, with two other retirees from their “crew” from back in the day in New Jersey. When they scheme to take back their apartment building from greedy landlords, they soon find themselves back in the game, but with surprising–and comedic–consequences. Rated PG for mild profanity and adult situations.
Don’t shy away from writing reviews. They help other buyers. But please give thought to what you write before you submit it.